Stoke-on-Trent has been named as the sixth best city in the UK to start a business in 2019, beating rivalling cosmopolitan cities including London, Manchester, Liverpool and Birmingham.
Research conducted by card payment solutions provider, Paymentsense, ranked cities based on factors such as business survival rates, weekly salary, average costs of rent for a one-bed apartment, population and the number of employed adults.
It was found that 39.3 per cent of businesses in Stoke-on-Trent survive their initial five-year start-up period, 3.2 per cent more than those in Glasgow, and 1.8 per cent more than those in Manchester.
It is also noted that the city’s heritage as the home of England’s ceramics industry and the canal network have boosted tourism and played a large part in making it a desirable place to start a company.
Deputy Leader of the City Council, Conservative Councillor Abi Brown said, “This is testament to the hard work we have been doing for the city since 2015. Creating a vibrant economy and a city where people want to live and work.”
“If it is not delivering over 2,000 new jobs within two years on the Ceramic Valley Enterprise Zone, or securing over 800 new jobs in the city centre from leasing out Smithfield, we are busy making the city the place to be, with fantastic cultural events such as the music events at the Spode site in Stoke or Light Night in Burslem.”
“It is no surprise that we are now beating our near neighbours, Birmingham and Manchester, as the place to be.”